This Is How You Can Find Talented Employees in a Small City

Jobseekers consider many factors when deciding whether to accept a position, and location can be a very important one. Unless an employee can work remotely, they are going to need to live relatively close to your company. This may deter some talented people from accepting jobs at your organization if you’re located in a small city or town. Additionally, you may have trouble finding the right employees simply because of the inherently smaller talent pool.

Does this sound familiar? While it can be challenging to recruit talent when your location is outside a major city or metropolitan area, you can still find ways to attract excellent applicants. The following tips will help.

Hire the Best Recruiting Firms

Just remember to conduct your research before hiring a recruiter. You want to make sure you’re choosing one of the best recruiting firms you can find.


Offer Perks

One of the most obvious perks you can provide in this situation is the ability to work from home a few days a week. This kind of flexible scheduling can help persuade people who live a considerable distance away and aren’t willing to make a long commute every day, but who could manage it one or two days a week.

Make the Position Remote

Hiring remote workers can also benefit your company immensely. One, you won’t have to spend as much money on office space. More importantly, you’ll be able to expand your search beyond your small city when filling open positions.

Not all roles can be filled remotely, of course. There are plenty of jobs that require workers to be in the office at least some of the time. However, there are instances in which hiring a fully remote employee is entirely reasonable and appropriate. Consider whether this is the case for the position you need to fill.

work from home

Cultivate an Attractive Company Culture

Sell the Benefits of Small City Life

Emphasize Your Company’s Career Growth Opportunities

This is often a reason why applicants avoid accepting positions in small towns and cities. If they think their field or industry has a limited presence in your area, they might feel that taking a job at your company will limit their career.

That’s why you need to not only provide employees with growth opportunities, but also ensure you’re promoting these opportunities during recruiting. Letting candidates know about career advancement opportunities they may not have considered is a simple but effective way to make any job more attractive.

Consider Referrals

However, for less critical positions, your current employees likely know other people in your field who may be talented and experienced enough to succeed at your company. When recruiting for these positions, ask your employees if they have any referrals — you can incentivize them by offering a bonus or other reward. Referrals can help you tap into a much larger network of candidates.

Final Thoughts



Executive Recruiter, clients NFL, Google, Patagonia, Under Armour, Gucci, Nike, Northwestern, eBay, UFC, Vail, REI, Electronic Arts, Live Nation, #HR #Recruiter

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Jason Hanold

Executive Recruiter, clients NFL, Google, Patagonia, Under Armour, Gucci, Nike, Northwestern, eBay, UFC, Vail, REI, Electronic Arts, Live Nation, #HR #Recruiter